Stock photography is a staple of B2B sales agencies that want to illustrate that friendly and professional employees are at the other end of their sales calls. It’s used throughout their websites and marketing materials. A quick scroll on LinkedIn shows endless posts and ads of smiling actors proudly representing companies’ employees.

Alleyoop decided to take a different approach and feature their actual employees throughout their marketing materials. After all, it’s the employees of Alleyoop that make it special.

The images still needed to represent friendliness and professionalism, but they couldn’t be perfect like stock. About an hour of time was set aside for the entire office to stage scenes that they do every day. The result was a library of Alleyoop stock imagery that featured real employees.