Lace ’em up
This video complemented Allyoop’s ABM marketing play. A pair of branded socks were sent to a carefully selected list. The prospects would receive an email shortly after delivery offering a pair of Allbird sneakers to accompany their socks if they booked a meeting.
This video sat at the top of Allyoop’s landing page, encouraging sock recipients to “get a running start” on their new-year sales initiatives.
The shoot
The focus of this video was to highlight the sneakers and tie together the “head start” message. Since there wouldn’t be any overlaid copy, I wanted this video to be quick and engaging.
Close-ups were shot in front of a seamless white background with various different lighting setups to create visual interest. With the help of a shoe model, the lacing and running start were filmed for the last shot.
