No booth? No problem!
Adobe Sign is an enterprise-class, e-signature service that replaces paper and ink signature processes with fully automated electronic signature workflows. In order to promote their latest integration with Salesforce, Adobe chose to focus on Dreamforce.
This annual conference held by Salesforce.com brings together thought leaders, industry pioneers and thousands of IT professionals in the B2B space. It’s the perfect event for Adobe Sign to meet face-to-face with decision-makers.
Adobe Sign needed strong incentives combined with compelling events if they were going to drive attendance to off-site locations. Their plan was to host three celebrity dinners starting the night before Dreamforce and provide executive meeting spaces for conversations with decision makers during the event. Adobe planned to warm targeted leads with their dinner events in order to ultimately move them down their sales pipeline during their in-person meetings.
Big wins
- Secured 84 in-person meetings with C-Level executives at Adobe’s Executive Suite
- Drove 352 attendees to Adobe Sign’s Tyler Florence Chef Celebrity dinner
- Drove 243 attendees to Adobe Sign’s Scott Baird Celebrity Mixologist event
- Drove 48 attendees to Adobe Sign’s Melissa Perello Celebrity Chef event
Results
84
In person meetings with directors.
48
Melissa Perello dinner guests.
352
Tyler Florence dinner guests.
242
In person meetings with directors.
